Being creative and different is key to creating effective TVC ideas. Here are some creative ways filmmakers and marketers can develop unique and engaging TVC ideas:

1. Emotional Storytelling:

First of all, in the work of creating TVC ideas, storytelling is always needed. Storytelling is the art of storytelling, the process of conveying messages or ideas through building and telling a compelling story. In storytelling, the storyteller uses elements such as characters, plot, space and time to create an engaging experience for the listener or viewer.

The goal of storytelling is often to evoke emotions, make an impression, and effectively communicate a message. By creating unique and relatable stories, storytelling can create a strong connection between the storyteller and the listener or viewer, helping them understand and remember the message being conveyed.

In the field of marketing and advertising, storytelling is used to create unique advertising ideas and attract the attention of the audience. Brands use storytelling to tell about their history, values, or product applications in a creative way, helping to create a subtle and trustworthy connection with customers.

2.  Surprise and shock :

When creating a TVC, using surprise or shock can be an effective strategy to grab the audience’s attention and make your ad stand out. However, the use of elements such as shock or offensive imagery should be carefully considered to ensure that it accurately reflects the brand’s image and values.

One of the best ways to surprise and shock your TVC idea is to subvert expectations. By creating an unexpected storyline or situation, you can bring a new and exciting experience to your audience, making your ad stand out in their minds. At the same time, uniqueness and difference are also important factors when impressing the audience. Take advantage of difference and creativity to create a TVC that is unique and like no other.

However, when deciding to use sock or sex, make sure it is done in a humane and non-offensive way. Focusing on the uniqueness of the product or service in the TVC is also a good way to surprise and excite the audience.

Finally, posing questions or creating unpredictable situations to challenge the audience’s thinking is also an effective strategy to make an impression. However, note that the use of shocking elements must be done thoughtfully and in accordance with the nature and goals of the brand, without causing negative consequences for the brand image.

3. Use Music and Humor :

Humor is an important factor in creating ideas for commercials (TVC), helping to attract and impress the audience. Especially in TVCs broadcast during Tet, humor is extremely necessary to bring laughter to the audience and make your brand friendly and lovable in their hearts.

There are a few ways to create a humorous TVC. The first is to create a ridiculous storyline or situation related to your product or service. This makes the advertisement more interesting and memorable. Next, you can use characters or actors who are capable of making people laugh to create appeal and keep the audience engaged. Humorous characters will bring joy and comfort to the audience.

Creating unexpected and humorous situations is also an effective way to make your ad resonate with your audience. Finally, using funny dialogue or scripts is another way to convey your message in a creative and accessible way.

Humor in TVC ideas not only helps create an entertaining experience for the audience but also helps your brand stand out and create a positive impression. However, the use of humor needs to be considered and consistent with the nature and goals of the brand, avoiding causing misunderstanding or loss of reputation.

4. Use emotional and touching ideas in TVC ideas:

Are you looking for a way to make your TVC stand out and impress your audience? Try using emotional and touching ideas?
In today's competitive advertising market, creating a TVC (TV Commercial) is not just about introducing a product or service, but also an opportunity to tell a story, create an experience, and create a deep connection with the audience. And to do that, touching TVC ideas are one of the great options. Father's Day, Mother's Day, family holidays, or Tet are not only important days for each person but also ideal opportunities for brands to tell profound stories about love, sacrifice and family love. TVCs built on the foundation of these values ​​not only create emotional experiences for the audience but also add value to the brand.

One of the most important elements of a touching TVC is the ability to tell a story in a sincere and authentic way. In this way, the brand not only introduces the product but also creates a close and unique experience for the audience. Using images, music, and dialogue to stimulate emotions from joy to sadness is an effective way to create a connection between the brand and the audience. In addition, touching TVC also has the ability to evoke memories and affection. By using images or videos to recall memorable memories in the audience's life, TVC can create a warm and friendly feeling, creating a spiritual connection between the brand and the consumer.

Finally, a touching TVC also delivers a deep and meaningful message. By conveying a meaningful and profound message, a TVC can call the audience to think and be motivated. This message not only makes the TVC memorable, but also motivates action and creates a positive impact on the community.

5. Create interactive experiences, using interview methods.

A unique and creative idea for TVCs is to use interviews as a key part of the content. Instead of focusing solely on introducing a product or service, TVCs can use interviews to explore and share stories, experiences and opinions of real people who have used the brand’s products or services.

This has many benefits. Firstly, it creates an opportunity for brands to connect directly with customers, allowing them to share authentic feelings and personal experiences. Secondly, using interviews as the main content in TVCs helps to increase the authenticity and trustworthiness of the advertisement, because the audience sees and hears from people who actually use the product or service. Finally, it also creates a stronger connection between the brand and the customer, thereby creating a deep and lasting impression.

The interview concept TVC is not only limited to collecting opinions from consumers, but also extends to interviewing ordinary people, including parents, and finding ordinary and simple stories from daily life. This brings a diverse and rich perspective on human experiences, thereby creating a TVC that is more attractive and leaves a stronger impression on the audience.

By interviewing parents or older people, TVCs can leverage profound stories about life, family and success. These stories often bring valuable experiences and lessons, thereby creating a strong connection with the audience, especially those who are older and have more life experience.

Interviewing ordinary people also provides a diverse range of experiences and perspectives. Ordinary and simple stories from everyday life can bring authenticity and intimacy to the audience, making them feel as if they are hearing about themselves.

In summary, interviewing ordinary people and finding simple stories is a creative way to create emotional and meaningful TVCs. In this way, TVCs are not only a way to advertise products but also an opportunity to share stories of people who are

6. Create an experience and record it  :

Some advertisers want to create unique TVC ideas combined with activation activities by organizing unique and impressive events, bringing special experiences to the audience. This not only creates a strong connection between the brand and the target customers but also creates unique inspiration and content for the TVC. By capturing memorable and emotional moments from the event, they create an attractive advertising copy, ready to go viral on social media platforms.

This process usually begins with thorough research into the target audience and consumer market. Based on this information, the advertiser can design an appropriate event that provides real value to the audience and is compatible with the brand message. These events are often creative and unique, and can be exhibitions, art performances, or interactive games.

As soon as the event begins (Exhibition, art performance, interactive game), the recording and production of the TVC begins. From the images and videos captured from the event, the advertiser will create a creative, dramatic and emotional advertising script. By combining sophisticated segments and using high-quality audio and visual effects, they create a TVC that is ready to go viral on social media platforms.

7. Create a profound message :

In today's advertising world, it is not just about introducing products but also about conveying a profound message, a core value to customers. TVC is not only a tool to promote products but also an opportunity for brands to build a subtle and trustworthy connection with customers.

When conveying a message through TVC, the brand not only puts itself in the position of a product supplier, but also becomes a friend, a source of inspiration for customers. That message can be about creativity, the meaning of life, or even a message about environmental protection.

By conveying a meaningful and unique message through TVC, the brand not only attracts the attention of customers but also creates a deep and engaging impression with them. Customers will not only remember the product but also remember the message that the brand brings, thereby creating a strong emotional connection with that brand.

So let your TVC be an opportunity to convey a meaningful message and build a trustworthy relationship with customers. Let us help you design a unique, impressive and humane TVC, helping your brand stand out and impress customers!

When developing a TVC idea, it is important to understand your target audience and create a unique and engaging experience based on a combination of creativity, message, and emotion.